• Eindhoven, NL
  • hi@davidhalford.com

I'm David Halford


It's pretty much my day job to translate client KPI's into actionable and verifiable consumer journey paths. I try to find the gold where others aren't looking.

Resume Articles Works



I have written articles for various publications that live both online and offline. As the internet is ever-evolving, some of these articles have been, or will soon be, lost to time. To make sure that doesn't happen, here's a list of everything I've ever written, no matter how old or cringe-worthy it might have become....

  • October 27, 2017
  • 10m
A Personalisation Structure That Sets You Up For Success

Getting stuck with personalization? Too many ideas, not enough vision? My framework can probably help you out.

  • February 01, 2017
  • 8m
Why You Should Question Your Mobile Segments

Have you ever wondered what happens outside of your screen or viewport, and how it affects your users? I have.

  • February 26, 2013
  • 4m
Skeuomorphism in Creditcard Forms

Why do creditcard forms have to be so ridiculously ugly? And why would they require so much explanation to fill in?

Things I made


I have made a lot of stuff over the years, from back when I had my own company to hobby projects. Believe me, not everything was great to use and look at. But between all of those projects, sometimes, I made something incredible, something I could be proud of, whether it was a logo, website or digital art, here are some highlights...

Get In Touch

Contact Me

So you’re a Nigerian prince that has recently inherited a large sum of money and wants to share it with me? Awesome! Your best bet is to send me a message through my LinkedIn profile. If you really want to send me an e-mail, you can do so at hi@davidhalford.com.

If all else fails you could also try smoke signals, I’m getting pretty good at reading them.